G&J Greenalls & BLOOM were featured on the BBC Radio 4’s Food Programme about Gin on Sunday 18th December . The programme discussed the current resurgence in the Gin business and, apart from BLOOM, also heavily references Warrington as an important Gin producing town.
Click link to hear the programme
: http://www.bbc.co.uk/iplayer/episode/b018888d/Food_Programme_Gin_and_botanicals./
G&J Greenall submitted no fewer than 13 entries. The company scored well, netting five bronze medals, silver with two own-label bottlings and two golds: a bottling for the Tesco Finest range and ‘Veda’ a new brand to be launched at the end of the year…
The predominant flavour of gin, according to EU definitions, must be juniper. So should the growing number of ‘gins’ in which juniper does not dominate be stripped of the title?
Joanne Moore, Master Distiller/Head of Quality, G&J Greenall:
Yes. We should stay true to the tradition of gin — the problem I see is that the definition itself gives rise to interpretation as it uses the word “predominant”. This is subjective as what’s predominant to me can be perceived as overpowering to one person or non-existent to the next. Rather than create flavoured vodkas, we should be protecting London gin’s identity and look to complement the aroma of juniper with other natural botanicals. For example, there are unlimited amounts of herbs, spices, roots and flowers to experiment with — for me this is where the real skill of the master distiller comes into force